The telecommunications company ORANGE has implemented our digital signage applications in its branches and equipped the majority of smart phones and tablets with our digital information app for mobile devices, called “InovApp”. This allowed ORANGE’s customers to be guided interactively through the media world while testing the devices live. But it can do much more: the software records all clicks and collects important user data, anonymously and in consideration of the data protection laws, of course. The ORANGE headquarters can determine at any time which devices run which conent and are therefore be available for active sales promotion. The software also ensures that the phones and tablets return to the original mask and does not allow reprogramming. The operator guidance is intuitive, individual templates with price information, video clips, and much more are possible, and the sale of accessories can also be significantly promoted. Incidentally, all mobile media devices at ORANGE are protected against theft with a novel security technology that allows the devices to be tested in an undisturbed manner, but in the event of an attempted theft, the devices would trigger an audible and visible alarm.
Digital Signage & Connected Store Solutions
