Bewell Connect is one of the European market leaders in medical healthcare technologies. Their products communicate with one another or with smartphones through Bluetooth, helping to protect health and prolong life. A growth market that is also becoming increasingly attractive for consumer electronics and telco retail due to the increaing data traffic. But the products are not always easy to understand, especially when it comes to the benefits or why the target group should not leave the house without a heart rate monitor, for example. So Bewell approached our UX agency to help driving interest and customer engagement with the help of an interactive eye-catcher, while conveying the benefits to the consumer. As part of the solution, the user can click on one of four physically exhibited products. A holographic presentation will then be launched, in which the customer is being explained the benefits in a very intuitive and sustainable way.
Interactive holographic displays have been widely used in retail. Click on this link to watch the video: https://youtu.be/IAkR0Y60j7Y.
Interactive Holographic Displays for Connected Objects
