Whether luxury brand or mass market brand, whether perfumery, drugstore, care salon or pharmacy - the beauty market is complex, and so must the digital marketing and BI solutions that offer the different players the optimal approaches.

Disruptive digital customer experiences:
- Individualized customer approach through mobile apps and kiosks
- Guided selling Apps
- Interactive Digital Signage
- Augmented reality for live cosmetic applications
- Smart mirror and social media applications
- Displays as eye-catchers: holography, magnetic levitation
- Product Finder Solutions
- Smart shelf solutions: from virtual shelves to smart shelves with permanent inventory and consumer demographic analysis

Retail Analytics:
- Customer Analytics
- Interaction Analysis
- Customer flow analyses (heat maps, route analysis)
- Shelf and product placement efficiency analysis
- cross-device targeting

Process optimization in retail:
- Avoidance of phantom stocks on the shelf or out-of-stocks
- Digitization of routine processes
- Avoidance of queues at the cash desk
- Shop & Go (sensor-based goods withdrawal without checkout)