L‘Oréal Digital Signage

L'Oréal's Digital Transformation with Instore Solutions

L'Oréal, the world's leading cosmetics corporation, embarked on a transformative journey with Instore Solutions in 2017. Our collaboration aimed to modernize and digitize L'Oréal's points of sale, initially focusing on the Professional Products division and later expanding to other areas. This case study explores the innovative solutions implemented and the positive feedback received from L'Oréal.

The Challenge

In a rapidly changing retail landscape, L'Oréal sought to enhance customer engagement through digital innovation. The challenge was to create a seamless integration between L'Oréal's products and the local services and products of their partners.

The Solution

Instore Solutions, in collaboration with our strategic partner Inovshop, developed a series of cutting-edge solutions:
Digital Signage Platform: A specialized platform that allowed simultaneous utilization by L'Oréal and its sales partners, enabling alternating displays of L'Oréal products and partner services.
Facebook Counter & Selfie-Corner: Engaging social media integrations.
Guided-Selling-Apps: Personalized shopping experiences.
Unrivalled workmanship, Professional and Qualified

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