English 
The Observation
Sustainability always has become an increasingly important shop design aspect and as such, a solution had to be found to do away with analog price labels sitting in acrylic pouches by thousands in all the German T-Mobile stores.
The Solution Design
Why not take benefit of the thousands of mobile devices on display in the shops and implement a digital pricing app that interactively provides much more than an analog price label ever could achieve?
The Result
The digital pricing app has replaced paper price labels, making Telekom Germany's stores more sustainable and efficient. Customers now get quick access to product information, while store consultants can focus more on customer service instead of label management.
No more paper waste – fully digital pricing system
Fast & interactive – customers access product info in a few clicks
More time for advisors – less focus on price labels, more on service
Modern & sustainable – aligns with Telekom’s future-focused approach